As you know, the packaging industry is continually evolving, and this year we've observed a notable shift in consumer preferences. While pouches have been a staple for innovation in packaging, feedback from our market research indicates that boxes are currently the preferred choice for many consumers. 

The reasons for this preference are clear: boxes not only offer superior strength and protection for the products but also provide a more aesthetically pleasing presentation compared to pouches. Moreover, the cost of both packaging options remains comparable, making the transition from pouches to boxes a practical decision.  

In light of these insights, we strongly suggest that your company consider shifting from pouches to boxes in your packaging strategy. This change could enhance product safety and improve overall consumer perception of your brand. 

We would be happy to discuss this proposal further and explore the potential benefits it could bring to your business.

Thank you for your consideration.